
Milestone
Milestone
Initial Stage (2009):
SEASON FISHERIES was founded out of a profound passion for the seafood industry and keen market insight. By focusing on importing and supplying Japanese cuisine-oriented products, we quickly gained market recognition and acclaim.
Steady Growth Stage (2018):
In 2018, we established our first food processing facility, dedicated to producing ready-to-eat Teochew-style fish dishes. These convenient and flavorful products quickly became staples on supermarket shelves and in economy restaurants across West Malaysia.
Breakthrough & Internationalization Stage (2024):
In 2024, we reached a new milestone by constructing a second food processing plant specializing in fish fillet processing and successfully entering global markets. Simultaneously, we registered the “Season” trademark, launching a branded product line under “Season,” featuring creative and distinctive packaging that has become a supermarket favorite. With continued innovation and dedication, “Season” is poised to become a globally recognized brand.
Corporate Culture
SEASON FISHERIES upholds its core values of “Quality First, Innovation Driven,” fostering a vibrant corporate culture centered on product excellence and innovation.
Quality First:
We understand that quality is the foundation of our survival. From sourcing and processing to final sales, every step adheres to international food safety standards, ensuring every product is safe and satisfying for our customers.
Innovation Driven:
While maintaining our traditional seafood processing strengths, we continuously explore new technologies and techniques, using innovation to drive growth. From new product development to process optimization, we strive for excellence to adapt to the ever-changing market demands.
Team Collaboration:
What began as a team of five has grown into an elite team of 50 professionals from diverse backgrounds, united by shared goals and values. Every team member is an indispensable part of the company, and we encourage collaboration to tackle challenges and celebrate collective success.
Social Responsibility:
As a leader in the seafood industry, we are deeply aware of our social responsibilities. We actively participate in marine conservation efforts, advocate for sustainable fishing and farming practices, and contribute to protecting the marine ecosystem.

Future Outlook
Looking ahead, SEASON FISHERIES will remain committed to its values of “Quality First, Innovation Driven,” focusing on advancing technology, enhancing product quality, and expanding our franchise network.
The CEO of Season Fisheries Sdn. Bhd.
Mr Lim Wai Soon
Future Outlook
By leveraging emerging platforms such as live streaming and new media marketing, we aim to solidify our position as a global leader in the seafood industry.
Season Fisheries Managements.
